Theron McInnis is a consummate strategist, communications expert and multiple US Tennis Association title champion. With over 15 years of experience in marketing and business development, Theron fuels innovation, design, and creativity at UrbanElite. Beyond his entrepreneurial pursuits, Theron is deeply committed to philanthropy and social responsibility. He has dedicated himself to numerous charitable causes, focusing on education, environmental conservation, mental health and wellbeing, and community development.

Theron is also an avid traveler, adventurer, and lifelong learner. He believes in the power of exploration to expand the mind and enrich the soul, and he seeks out new experiences wherever he goes. He holds a BSC in Computer Science, a BBA in Information Technology & Marketing, and a Certification in Digital Marketing.